About us

Nutrition planning should be flexible. Existing tools and practices have become too rigid and outdated. They often enforce meal plans as the only acceptable nutrition guidance and hold clients back from achieving their health goals.

We wanted to build something better. A tool that adapts to your client's complex needs — whether they need a meal plan, a collection of recipes, or want to do their own meal planning.

Our mission is to empower health professionals with tools to provide nutrition guidance in the most beautiful, simplest way.

Read more about how we think and work


We're a tiny team with big ambitions. As a fully-remote team, we value simplicity, transparency, trust, quality, and inclusivity. Applying our values is what helps us thrive, enjoy what we do, and ship our best work.

Our team has led and delivered projects in multiple startups and high-performance environments like SickKids, St. Michael's Hospital, and Strategyzer.

Join the team